Attraction Marketing has changed not only my business, but countless others on my team and the entire network marketing community. Once you begin practicing attraction marketing everything changes. I say everything, because that is the most interesting part. Not only will your business change, but your attitude will change, your posture will change and your confidence level will dramatically change. Wow – just from practicing attraction marketing? So what exactly is it anyway?
Attraction marketing is exactly what it says. You are attracting people to you through your marketing efforts. However there is a big difference in the way you actually market. Traditionally if you were marketing a product or service, you might put an ad in the newspaper, or a local magazine or maybe online somewhere. Or maybe you created a pamphlet or flyer and distributed them. Whichever route you took, you were out there pushing your product or service to others and hoping they took an interest and purchased what you’re offering. Now compare these techniques to attraction marketing techniques.
With attraction marketing, you may still create that flyer, or even the ad, but instead of pushing your product or service, you are marketing a solution to whatever problem your product or service can fix. You are offering this solution through upfront, in-your-face value. Think about this scenario: You have this great hammer to sell. Not only does it have one of the softest handles, but it has the hardest hit even though it is the lightest one on the market. Now these are great features, and good ones to point out if you were selling them. However…think of all the people that are in the market to buy hammers everyday. Not many come to mind. Construction workers certainly need a good hammer and a nice one like yours might really help them. Instead of creating a flyer about these awesome features, create a flyer about how heavy hammers can create shoulder fatigue, hand arthritis and wear tool belts out faster. Show your target market you care about what they are going through with value. Then after they learn that you care about them, offer a solution to their problem. This is only a simple example for the point of this article. However, this principle can be brought to any market, especially network marketing or MLM.
See, once people realize that you are not out there to “sell” them, they are much more open to buy. People hate to be sold, but love to buy. Think about that. Use that to your advantage. You want to provide value to your target market. Give them information that can help them make a good decision. If they don’t feel pressure to buy from you, and you are giving them good information full of knowledge and value, they will respect you, and they will buy from you. People only buy from people they like and trust. Earn their trust through attraction marketing, and you will earn a sale.
So how does all this attraction marketing relate to your MLM business? You need to figure out who your target market is. Once you figure that out, you need to figure out what problems they are having. Then you need to offer a solution to their problems. Start putting out value in the form of anything…newsletters, articles, ads, discussions online, anywhere your target market hangs out. Promote value and yourself up front, not your product or service. If you start to do this, you will notice that people become interested in who you are and what you are doing. They see you in the leadership role because you are the one giving out the value. Once you have established this, you will have people calling you everyday. As soon as people start calling you, they have already taken down their defense walls. Get to know them, see where they are coming from and offer them your solution. And remember you never get what you don’t ask for.
There are specific ways to use attraction marketing for your MLM business. If you are looking to gain qualified prospects who call you everyday, and learn the online techniques that will work for you so you can leverage your time, put your name, phone # and email into the form below to see how it’s done!
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If you are ready to learn more on attraction marketing, get the book Magnetic Sponsoring that started this revolution and has produced more wealthy business owners than anything ever before!
