Are you familiar with direct response? Up until a few weeks ago this term eluded me. Actually I knew what online direct response marketing techniques were, but I didn’t realize there was a word for it. One thing is for sure, if you’re not utilizing it, then you are, in essence, wasting your precious time.
What is direct response? Well, it is a way of marketing (no matter what media you are using) where the desired outcome you were looking for was actually achieved. To be more clear, if you want people to click on your link – they physically click the link. If you want people to purchase your product – they do. It’s having the knack of writing in a way that makes people take action. It certainly takes some practice, but is definitely something that can be mastered.
Here are 5 quick and easy ways to implement direct response into your content:
- Grab their attention! You need to make sure your heading pops! The most effective headlines are: How To’s, Asking A Question (notice my title…you’re reading this right?) and Using Numbers (see this subtitle is “5” ways – odd numbers work best)
- Create Curiosity! You want to entice them with whatever you are saying. Start a statement, but then…don’t actually finish it. They will want to keep reading subconsciously to get to the unfinished thought.
- Give Direction! Never assume the reader will know what to do next. You really have to tell them exactly what to do. Just by putting a link in your article doesn’t make them click on it. However if you actually say “Click Here”, more people physically will.
- Take Away The Fear! If you want them to go to the next page and fill out the form…walk them through the process. Fear of the unknown is what holds people back from taking action. Take away that fear, and they will take action.
- Tell Stories! I’m sure you’ve heard the phrase “Fact’s tell, stories sell”? Well it’s true, so play along. People want to know what other people are doing (why do you think reality TV is so popular?) Put yourself in your content and make it personal.
If you start to implement these online direct response marketing techniques in your marketing efforts, you will find more of what you are trying to achieve is happening.
To learn how I, as an overwhelmed mom of 3 kids, under the age of 6, received 32 business leads while taking my girls to preschool, Click HERE to watch the free video.







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