If you’ve been around network marketing for awhile, you’ve probably come across this Chinese Proverb:
“If you give a man a fish he will eat for a day. If you teach him how to fish he will eat for a lifetime.”
I really like this saying, and it has always been in the back of my head while I work and talk with different people. Yet lately, I began to notice something interesting. People really don’t want to learn how to fish!
Our fast-paced environment has taught us that we want things quick and easy. So why should getting the business results we want, be any different?
If people don’t want to learn how to fish, then what do they want? They want results. They want results that come quick and easy and without much effort. Well I want an unlimited amount of gold in my backyard, but that’s just not in the cards now is it!
So what’s the best way to teach people how to fish, if they aren’t thrilled about the process? You may think this is a complex situation, but in fact, it’s just the opposite. Make the process as simple as possible.
Entrepreneurs are the ones who will go out of their way to make anything work. These are those diamonds everyone’s looking for. No matter what the process is, they will find a way to learn it, no matter how complicated it is. However this is not duplicatable. The average business owner is not able or willing to dig through 5 feet of information to find the nuggets they need.
Think about the current business opportunity plan you are using for your company. Now ask yourself one question. “Can I show this opportunity to someone off the street, and then have them repeat the process to another person the same day?” If you have to think about that answer, then the answer is “No”. If a person just finished learning about your company from your opportunity presentation wants to share the exact same experience with their friend, can they do it without you there? Again if your answer is complicated, or you are not sure, then the answer is “No”. A simple duplicated system needs to be in place, or you are hurting your chances of building your downline to the point of serious leverage.
Network marketing is in the business of building relationships, and building the power of duplication – simple duplication. There should be nothing too complex with your business presentation. If a 10 year old can’t follow the presentation, it’s too complicated. Break it down into simple steps. There is no reason to have anything too specific or give out too many details during your first encounter. This will only make your prospect think it is too confusing or overwhelming, and there’s no way they could ever do what you are doing. Talk less, get your system in place (whatever that may consist of) and you will be amazed at the difference it makes!
To see an example of some simple systems put in place to help with team duplication visit either of the following:
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